Nigeria’s telecoms bet on infrastructure is starting to show in internet speeds
Nigeria’s average 4G download speeds climbed to 33Mbps by the end of 2025, reflecting years of sustained investment in network infrastructure, fibre expansion and regulatory reforms, Aminu Maida, executive vice chairman of the Nigerian Communications Commission (NCC), said in a January 1, 2026 newsletter. The improvement puts Nigeria ahead of many African countries, where average internet speeds often fall below 20 Mbps, and signals a meaningful upgrade in the quality of experience available to millions of users, even as challenges around affordability and rural access persist. The speed gains come against the backdrop of a rapidly expanding digital market. Broadband penetration crossed the 50% threshold in 2025, reaching 50.58% by November, up sharply from 45.61% at the start of the year. Active mobile subscriptions stood at 172.71 million, with teledensity approaching 80%, while active data subscribers reached 142 million across all technologies. Infrastructure investments driving faster networks The rise in average 4G speeds has been underpinned by aggressive infrastructure deployment across the country. Operators deployed 2,800 new sites in 2025, the EVC’s newsletter noted. This expansion has strengthened backhaul capacity for mobile networks, a critical factor in improving real-world data speeds. While 5G adoption remains relatively modest at 6.38 million active users, its presence has helped decongest 4G networks and contributed to rising performance across the board. Data consumption peaked at 1.24 million terabytes, underscoring growing demand for faster and more reliable connectivity. In his January 1, 2026, newsletter, Maida framed these investments as part of a broader national transformation. “Pipelines of oil are giving way to pipelines of fibre,” he wrote, signalling a shift in how Nigeria must think about infrastructure and economic growth in the digital era. How Nigeria compares globally and regionally Globally, mobile download speeds that blend 4G and 5G traffic are naturally higher, with median speeds around 61.5Mbps in early 2025 and some reports placing the figure closer to 90Mbps in markets with widespread 5G adoption. Within this landscape, Nigeria’s improvement reflects progress rather than parity with the most advanced markets. Regionally, the contrast is even sharper. Average mobile download speeds in Sub-Saharan Africa remain between 15Mbps and 20Mbps, weighed down by heavy reliance on legacy 2G and 3G networks in rural areas and limited fibre backhaul. While countries such as Mauritius and South Africa outperform the regional average, Nigeria’s rising speeds mark it as one of the fastest-improving large markets on the continent. Quality of experience moves to the forefront Maida noted that the regulator’s priorities have evolved from enforcing technical standards to ensuring holistic satisfaction. “The goal is for consumers to be consistently satisfied. Our focus has evolved from simply demanding quality service to ensuring a holistic Quality of Experience,” he said. The shift reflects growing recognition that faster networks must translate into tangible benefits for users, from smoother video streaming and faster downloads to more reliable access for businesses and public services. Consumer trust has become central to this effort, particularly as rising data usage fuels concerns about billing transparency and perceived data depletion. “An informed consumer is a better-equipped consumer,” Maida wrote, emphasising education and clarity as essential to sustaining confidence in the telecoms sector. Regulation, pricing and market sustainability The speed gains have unfolded alongside sensitive regulatory decisions, including a 50% tariff adjustment in January 2025. The move initially led to the loss of about one million internet users, though subscriptions showed signs of recovery by March, returning to around 142 million active data users. According to the NCC, sustaining network performance requires continued capital investment, which in turn depends on a viable pricing environment. “This is an industry that requires continuous investment. The world is moving ahead, and if we do not create the right conditions, we will be left behind,” Maida warned. The Commission has signalled a renewed emphasis on market-driven pricing, aiming to balance competition with the financial health of operators. “We are reverting to the principles of empowering market forces to determine fair prices while ensuring competition to protect consumers,” he noted. Security, fibre resilience and national impact Despite the progress, vulnerabilities remain. Fibre cuts and infrastructure vandalism continue to disrupt services and inflate operational costs. Telecom operators suffered over 19,000 fibre cuts between January and August 2025, according to the NCC. The NCC has increasingly framed these incidents as more than commercial setbacks. “These interruptions slow services, reduce productivity, and in some cases, endanger lives,” Maida said, highlighting the broader societal risks of network instability. Efforts to expand fibre infrastructure toward a long-term target of nearly 95,000 kilometres demand coordination across government, operators and security agencies. The NCC views this collaboration as essential to safeguarding the gains already made.
Read MoreNigeria has the internet bandwidth. Getting it inland is the problem
Nigeria sits at the centre of West Africa’s international connectivity, with eight high-capacity submarine cables landing on its shores. Systems such as WACS, MainOne, Glo-1, Africa Coast to Europe, SAT-3/WASC, NCSCS, Google’s Equiano and Meta-backed 2Africa together provide an estimated combined capacity of more than 360 terabits per second, dramatically expanding Nigeria’s access to global bandwidth and reducing the cost of bringing data into the country. Yet a striking paradox remains: distributing that capacity within Nigeria—from coastal landing points to homes, businesses and communities inland—is still far more expensive, complex and unpredictable. This gap between abundant international capacity and costly domestic distribution has become one of the most enduring barriers to affordable broadband and inclusive digital growth. Understanding why terrestrial fibre costs more than submarine cables requires looking beyond engineering and into governance, policy, financing and market structure. It also requires confronting the uncomfortable reality that Nigeria has solved the international connectivity problem faster than it has solved the domestic one. Why submarine cable economics work Large open-access submarine cable systems such as 2Africa and Equiano are expensive projects in absolute terms, but relatively efficient when measured per kilometre. The West Africa Cable System, built at a cost of roughly $650 million (₦943 billion) over about 14,500 to 15,000 kilometres, worked out to roughly $40,000 (₦58 million) to $45,000 (₦65 million) per kilometre at the time of construction. Meta’s 2Africa cable, widely reported to cost just under $1 billion across around 45,000 kilometres, brought that average closer to $20,000 (₦29.0 million) to $25,000 (₦36.3 million) per kilometre. These figures are not accidental. Submarine cables are delivered as single, large-scale engineering projects using standardised technology and long-established construction practices. Once routes, landing points and system specifications are agreed, most of the major costs are locked in through contracts with a small group of specialised vendors. This makes submarine projects relatively predictable, even when they span multiple countries and oceans. Equally crucial is the consortium and open-access approach that underpins many modern submarine cable systems. As Meta’s Head of Public Policy for Anglophone West Africa, Sade Dada, noted, the 2Africa cable was intentionally structured to distribute cost and risk across multiple operators while granting broader access to other players. This model reduces duplication, fosters competition, and ensures that international capacity is not monopolised by a single infrastructure owner. “One of the key challenges we face is that we’ve been doing things the same way for too long,” Dada said at the Minister, Regulator & Telecom Executives Forum 2025 in Abuja, hosted by the Association of Telecommunication Operators of Nigeria (ATCON) on November 28, 2025. “Innovative models exist that can significantly lower costs, but realising their potential requires a willingness to think differently. By doing so, we can reduce costs not only for operators, but also for infrastructure providers and other participants across the ecosystem.” Dada also highlighted the critical role of Nigeria’s regulator, the Nigerian Communications Commission (NCC), in supporting the initiative. Rather than dismissing the unfamiliar open-access model, the NCC engaged actively—asking questions, adapting licensing frameworks, and exploring how open-access landing arrangements would function. This collaborative approach demonstrated regulatory maturity and was instrumental in advancing the 2Africa project. Why is terrestrial fibre harder and costlier? Terrestrial fibre deployment in Nigeria is fragmented, exposed and highly variable. For example, the federal government has estimated that expanding the country’s fibre backbone to around 90,000 kilometres could require roughly $1.5 billion to $2 billion in investment, depending on funding and scope, suggesting average costs that can vary widely by location and construction conditions rather than a fixed per-kilometre figure. Actual costs often exceed simple averages due to factors such as high right-of-way fees, varied state-level charges, delays in approvals, security risks, and power challenges, making inland fibre deployment more expensive and unpredictable than international submarine systems. Right-of-way charges remain a major cost driver. Although the NCC has worked to standardise and lower these fees, several states still impose charges far above recommended levels. Delays in approvals further inflate costs by extending construction timelines and increasing financing and operational expenses. “Currently, the overall cost of fibre deployment no longer aligns with the recommendations of the National Executive Council (NEC) and applies only to certain categories,” said Bayo Juba, Associate Director of Fibre Operations at IHS Nigeria. “Securing the right of way often takes a long time, which adds costs and delays construction, ultimately extending project timelines.” Beyond right-of-way, operators face multiple layers of taxation, demands for community compensation, vandalism and security risks, and the ongoing burden of powering and maintaining infrastructure in areas with unreliable electricity. These factors vary from state to state and can change mid-project, making terrestrial fibre far less predictable than submarine deployments. The result is a situation in which Nigeria can access massive volumes of international capacity at relatively low and stable costs, but struggles to distribute that capacity efficiently within its own borders. The price of fragmentation and duplication Another structural problem driving up costs is the lack of meaningful collaboration among operators. As several industry leaders noted, multiple companies often lay fibre along the same routes, duplicating infrastructure rather than sharing it. This parallel build-out inflates capital expenditure and ultimately pushes costs onto consumers. Samson Adewunmi Anjorin of LinkOrg Networks, a Nigerian-based internet service provider and systems integrator, argued that true collaboration, rather than rhetorical commitment, is essential. In a functional open-access environment, operators would buy and sell capacity along different segments of a route, rather than each attempting to own the entire path from end to end. Without this mindset shift, Nigeria will continue to overbuild in some corridors while leaving others completely unserved. “As operators, we need to collaborate in a meaningful way,” Anjorin said. “For example, if you need connectivity from Lagos to Abuja, Company A may already have fibre running to Ekiti, and you could leverage another operator’s network along the route. By working together, we can avoid unnecessary duplication and significantly reduce costs. Instead of each operator building parallel infrastructure where fibre already
Read MoreWhy Flutterwave bought Mono and what controlling Africa’s financial data layer unlocks
Since its inception in 2016, Flutterwave has built its business on helping African merchants accept cross-border payments, largely by connecting card networks and local processors. Now, Africa’s most valuable startup wants to control the financial data layer behind those transactions, and it has acquired open banking startup Mono to do it. The all-stock transaction, valued between $25 million and $40 million, represents a significant consolidation of the African financial infrastructure layer as the region’s digital economy shifts away from legacy card networks toward bank-linked payment systems. Under the deal, Mono will remain an independent unit, with chief executive officer Abdulhamid Hassan keeping control of day-to-day operations. The deal stops short of operational integration, meaning Mono will retain technical autonomy while tapping Flutterwave’s licences and footprint across more than 30 countries. Flutterwave did not immediately say whether the transaction would affect Mono’s staff headcount. The exit follows a period of consolidation in which Moni raised $17.5 million from investors, including Tiger Global and Target Catalyst. Despite its status as a leading open banking player, Mono navigated a market marked by fragmented technological standards at local banks and a regulatory environment that often lagged behind technical innovations. Still, joining Flutterwave means Mono has secured a path to scale that avoids the friction of independent regional expansion and the hurdles of maintaining custom integrations across diverse banking systems. For Flutterwave, owning the data behind the payments it processes is strategic. It can evolve beyond a payment processor into a financial institution capable of offering credit-related services, while also strengthening its core payments stack through account-to-account transfers. Mastercard, a global payment processor, similarly acquired Finicity for $825 million in 2020, in a deal that integrated Finicity’s open‑banking APIs and real‑time financial data access into its own open banking platform. After the acquisition, Mastercard now supports lending, risk scoring, identity verification, and bank payments. An infrastructure super stack The transaction marks a vertical integration of the data and settlement layers within the African market. Flutterwave is evolving from a payment gateway into a comprehensive stack provider and will absorb Mono’s API-driven platform to manage identity verification, financial data access and account-to-account (A2A) payments in a single product. Two former Flutterwave employees who spoke to TechCabal and asked not to be named view the deal as a defence against the high costs and failure rates associated with traditional card rails. While international card schemes like Visa and Mastercard dominate the global market, they often struggle with local relevance in Africa due to high intermediary fees and settlement delays that can stretch beyond 48 hours. Mono’s infrastructure facilitates direct account-to-account transfers that settle almost instantly on local rails. Card transactions typically involve multiple intermediaries, including acquirers, issuers and switches, each taking a portion of the transaction value. Flutterwave will use Mono’s open banking APIs to bypass these hurdles. Addressing trust gaps with data The move is a bet on the future of African finance, one where bank transfers and real-time data replace the high fees and failure rates of credit cards, according to Flutterwave CEO Olugbenga ‘GB’ Agboola. “Payments, data, and trust cannot exist in silos,” Agboola said in a statement. Taking this approach simplifies typical compliance-heavy processes, such as bank verification and identity checks, which have historically been bottlenecks in onboarding SMEs at scale. At the time of the deal, Mono had enabled more than 8 million bank account linkages, reaching about 12% of Nigeria’s banked population. The resulting pool of roughly 100 billion data points has become collateral in a market where traditional credit bureaus capture only a thin slice of activity. A stablecoin play The strategic roadmap for the combined entity includes open banking-enabled stablecoin use cases. Stablecoins have become key tools for African businesses seeking to hedge against local currency volatility and navigate the scarcity of American dollars. A 2025 report by Yellow Card, a pan-African crypto platform, disclosed that stablecoins made up 43% of all cryptocurrency transactions in Africa in 2024. Nigeria led with nearly $22 billion in transactions between July 2023 and June 2024. However, the liquidity of these stablecoins has been affected by cumbersome on-ramps and off-ramps. The integration of Mono’s APIs created a pathway for converting and settling digital assets directly into verified bank accounts. This is expected to streamline cross-border trade, mainly in corridors where the correspondent banking system is inefficient. The acquisition, a first in Africa in 2026, provides an interesting liquidity event and signals the sector’s maturation. Early backers of Mono, including General Catalyst and Tiger Global, saw a return of up to 20 times their investment.
Read More$670m Sango Capital on exporting African tech to global markets
In February 2025, Motorola acquired RapidDeploy, a South Africa–born emergency response platform, for an undisclosed sum after its investors helped the company expand into the United States, where its software now underpins critical 911 infrastructure. While the acquisition meant RapidDeploy’s investors got returns on their investment, the deal also proved that African private equity firms can build and scale sophisticated software within their portfolio companies and successfully export that capability beyond the continent. Sango Capital, which manages over $670 million in assets, helped export RapidDeploy to the United States. Founded in 2011 by Richard Okello and Charles Mwebeiha, Sango Capital invests in infrastructure, energy, and consumer products across Africa on behalf of global institutional clients (family offices, pensions, endowments, foundations, and sovereign wealth funds) while taking a distinctly commercial view of the market. Sango Capital typically acquires high-growth companies that grow between 20% and 50% annually before exiting from the company. The firm also invests in startups and has direct exposure to Africa’s unicorns, including Andela, MNT-Halan, and Optasia. It also invests in different fund managers through its funds-of-funds approach. In this edition of Ask an Investor, I spoke with Richard Okello, Sango Capital’s co-founder and partner, about what it takes to build “Africa-to-the-world” companies, why operational rigour matters as much as vision, and how private equity’s discipline combined with venture-style speed could shape the next wave of scalable African technology businesses This interview has been edited for length and clarity. Rapid Deploy stood out to me because it felt unusual for a private equity fund to be so directly involved in helping a tech company scale globally. Is this something we should expect more of in Africa—a more hands-on role for private equity? First, it helps to clarify that our fund is not only private equity. We operate across private equity, venture capital, and private credit. We invest both through funds—using a multi-manager approach—and directly into companies, sometimes alongside funds and sometimes independently. It’s a full 360-degree investment model. Rapid Deploy fits within our venture strategy. Venture in Africa is still relatively young, so you don’t yet have managers with decades of pattern recognition that allow you to back them purely on reputation. There’s also still an evolving dynamic around access to later-stage capital. Our approach is to back VC funds, stay deeply engaged with them and their portfolio companies, and selectively participate in follow-on rounds where we see both upside and the ability to add value. Rapid Deploy fell into that category. It started in South Africa, and we backed a manager who invested early. The company scaled and exited very quickly, so there wasn’t time for us to participate in later rounds. More broadly, yes. You should expect private equity to move down market. We’re already seeing PE funds invest in growth-stage tech companies in markets like Egypt and Nigeria. Once a company reaches a certain scale—often Series B or C, sometimes even Series A if it turns profitable early—the skills required start to resemble private equity more than venture. Before that, it’s mostly VC-driven. Beyond its fast growth, what made Rapid Deploy special enough for Sango Capital to be that involved? Rapid Deploy wasn’t an isolated case. I’d group it with a few other companies we backed that followed an “Africa-to-the-world” trajectory and became global businesses. In these cases, we backed fund managers who were consistently identifying companies built in Africa but capable of competing in developed markets. These companies were solving large, global problems, not just local ones. The fund teams deserve most of the credit for identifying them. If the runway had been longer, we likely would have invested directly. But Rapid Deploy and the others scaled, reached profitability quickly, didn’t need additional capital, and exited soon after. Many of Africa’s biggest exits have followed the “build in Africa, sell globally” playbook. What made Sango Capital focus on that model? We’re a commercially orientated firm. All our investors (family offices, pension funds, endowments, and sovereign wealth funds) are non-DFI and return-driven. Impact matters, but competitive returns come first. So, when we look at tech, the question is simple: where do we see scalable, defensible value? At the early stage, a few things consistently matter. First is the founder. Mission-driven founders who deeply understand the problem they’re solving and have lived it tend to build more resilient companies. Take Rapid Deploy: one of the founders lost his brother in a swimming accident. That personal experience shaped the company’s focus on emergency response. We see similar mission alignment in companies like Andela or MNT-Halan. Second, strong founders know what they’re not good at. Many founders know their strengths, but fewer are self-aware enough to surround themselves with people who complement their weaknesses. A lack of that self-awareness is where many startups fail. Finally, the problem itself must be large and economically viable at real price points. If those elements come together, the company has a strong chance of success. Beyond team quality, what conditions need to exist for more African startups to scale globally? With the exception of deep-tech companies, most African startups aren’t primarily taking technology risk. They’re taking execution and growth risk, which is similar to private equity. Scaling from national to regional to global requires either significant capital for acquisitions or exceptional organic execution. Rapid Deploy took a different route: it proved its model in a complex market, validated its global relevance, then partnered with established players who already had credibility in target markets. What Africa needs isn’t just unicorns; we need hundreds of companies that scale, attract interest, get acquired at meaningful valuations, and continue growing rather than disappearing post-acquisition. That requires founders who can execute growth, partners who can finance the growth curve until profitability, and leadership teams that collectively cover capital raising, operations, and vision. The best teams bring those skills together early. How does Sango Capital judge when a company is actually ready to expand internationally? Companies don’t need everything, but they need enough of the right things.
Read MoreDigital Nomads: A Ghanaian serial tech entrepreneur who’s finding his place in the UK pet-tech industry
At 30, Freeman Faithful, a Ghanaian serial tech entrepreneur, has lived multiple lives. Faithful has been a student, a tech gadget connoisseur, a student (again), a founder, a tech consulting maven, a student (again), a cybersecurity engineer, a founder (again), a builder, and overall, somebody who’s always eager to find the next thing once he’s thrived in a place. During one of the slow peaks of December, we had a hearty conversation about his life, travels, and the series of businesses that have taken him across Ghana and, eventually, into the UK. “I’ve always been intrigued by travelling,” he told me. “Not in the tourism sense. I just don’t like feeling boxed in. Once I feel like I’ve seen the edges of a place or a system, my instinct is to ask what else exists beyond it.” Life in Ghana Faithful grew up in Ghana, a country and culture which shaped his earliest views, exposure, and instincts. Like many young men raised in West Africa with an aptitude for numbers and logic, Faithful was nudged toward a respectable path early. In secondary school, he gravitated naturally toward the sciences, partly out of expectation and partly because he was good at it. Engineering seemed like the obvious destination. In 2013, he enrolled at KAAF University in Accra, Ghana, to study Mechanical Engineering, believing that fulfillment would eventually catch up with discipline. It never did. “I’m a failed mechanical engineering student,” he said, laughing. “I was going through hell. I wasn’t feeling fulfilled at all. Every day felt like a different movie. And I just knew that wasn’t it.” The problem was not intelligence or a lack of effort, Faithful said, describing his time in college. It was misalignment. Mechanical Engineering demanded repetition, patience with rigid systems, and comfort with long feedback loops. Faithful wanted immediacy. He wanted to see cause and effect. He wanted to build something and watch it work or fail in real time, and this nudged his interests toward entrepreneurship. Even while unhappy in school, he began tinkering. In Accra, the equivalent of Lagos’ Computer Village is Circle, a sprawling, chaotic marketplace where phones and laptops are repaired, and deals are made with equal parts trust and suspicion. Faithful knew Circle intimately. He knew which vendors were honest, which ones cut corners, and how to spot quality hardware without getting burned. His classmates noticed. “People trusted me to help them go and swap phones or buy phones because they didn’t want to get scammed,” he recalled. “I would always add my markup on it.” It started informally. A favour here. A phone there. Then Faithful decided to make it visible. “I printed a flyer at the school entrance gate with my phone number on it,” he said, smiling at the memory. “I called [the tech repair business] ‘Doctor Android Services’. And business took off. Like mad.” Students called him for everything. Broken screens. Software issues. Battery replacements. Faithful was not just fixing devices; he was learning how trust converts into demand. That experience became his real education. He eventually left Mechanical Engineering behind and enrolled at Venkateshwara Open University, an Indian university with ties in Ghana, to study Information Technology in 2017. Faithful noted that studying how the plumbing of technology works felt like a path that appealed to him strongly. “I liked it because it was a practical course where you weren’t just learning theory,” he said. “You were expected to build things, fix things, and understand how systems actually work.” He completed the three-year degree in 2019. Along the way, he picked up skills in design, front-end development, and systems infrastructure. More importantly, technology gave him something mechanical engineering never did: room. After graduating, he joined Melcom, Ghana’s largest retail chain, as an IT lead. There, he encountered scale for the first time. “I saw what happens when technology touches real businesses with real volume,” he said. “You don’t get to hide behind theory. If something breaks, it breaks publicly.” Yet, even that environment began to feel limiting. Faithful had tasted independence too early to be fully satisfied with maintenance. His successful ‘Doctor Android Services’ business showed him he already had the entrepreneurial knack; coupled with his design and technical coding skills, he soon craved the “excitement” of building his own thing from scratch. It led Faithful to tech consulting, a business that would soon pull him far beyond Ghana’s borders. Act 1: Tech consulting business Faithful launched Peges as a small tech and IT consulting business in Lapaz, Accra, in 2018, while he was still in school. He continued building the business even after completing his IT degree and joining Melcom. Soon after quitting his job at Melcom, he turned his focus full-time to Peges. Freeman Faithful started Peges as a Venkateshwara College student in 2018; this picture was taken from its early days, with the development and design team working on a project for Ghana’s Junction Mall. Image Source: Freeman Faithful At Peges, he was helping companies design, build, and maintain digital systems at a time when many Ghanaian enterprises were still finding their footing online. Faithful was hands-on; he coded, designed, and helped manage some of the biggest digital transformation projects for Ghanaian enterprises. Faithful was part of the core team that built Melcom Online, the e-commerce platform of the country’s largest retail chain—and his former employer. His firm also worked with Allianz Insurance, Junction Mall, and Shelter Mart, a Ghanaian property listing platform. At its peak, Peges was invoicing over GH₵ 3 million ($286,000) across clients in a single year. Freeman Faithful (centre) with an employee (left) and Amar Deep Singh Hari (right), CEO of IPMC Group, one of Africa’s biggest ICT training institutes. Image Source: Freeman Faithful Over time, Peges evolved into a full-fledged tech boutique agency, working with startups at different stages, from founders building their first minimum viable products (MVPs) to companies that had already raised significant capital. Some paid in cash; others offered equity. “Peges has been
Read More“The crypto ban that made us stronger”: Day 1-1000 of Yellow Card
When Chris Maurice landed in Lagos, Nigeria, in 2018, he had only been on a plane four times in his entire life. And then he was on a different continent with two options: make Yellow Card work, or live in Nigeria permanently. Day 1 It started with $90. In Alabama – “the capital of innovation,” Maurice says with obvious irony – he met a Nigerian man at Wells Fargo trying to send $200 to his family. The bank wanted $90 to process it. “I thought, you know, well, that’s insane, right?” Maurice recalls. “How could it possibly cost that much?” He did what any crypto enthusiast would do: told the guy about Bitcoin. Free transfers! Instant! Revolutionary! Then he went home, and reality hit. “I just started thinking, you know, what on earth is this guy’s mom gonna do with $200 in Bitcoin?” Maurice says. “You can’t buy food with that. You can’t pay rent with that. What problem is this actually solving?” That question led Maurice down a research rabbit hole about Nigeria, its currency, its banking system, and its economy. And somewhere in that research, he realised something critical: if he wanted to understand Nigeria, he needed to speak to someone from there. So, he did what any reasonable person would do. He put out an ad online. “Looking to speak to Nigerian men,” Maurice says, then pauses. “Which, you know, in hindsight, probably could have been worded better.” The phrasing attracted exactly the wrong kind of responses. But eventually, he connected with the right Nigerian man. And that’s when Maurice learned his first lesson about Nigeria. Nigerians are the most convincing people in the world. “Within about a month and a half of meeting this Nigerian man on the internet, he convinced me to get a passport and take the first international flight of my life,” Maurice says. He’d never left the United States. He knew almost nothing about Nigeria beyond what he’d researched online, maybe a YouTube video or two. None of that mattered. “The options, very literally, were build something that works or live in Lagos for the rest of my life,” Maurice says. It’s the kind of founder commitment story that sounds insane until you realise: it worked. The pivot nobody expected Maurice and his co-founder, Justin Poiroux, had gone to Nigeria with a remittance app in mind. Make it easier for people to send money home. Simple, obvious, needed. Except it wasn’t. “The truth is that there are 500 remittance apps, right?” Maurice says. “By the time I finished the sentence, you can download 700 different apps to help you send money. The world doesn’t need another remittance app.” What Nigeria needed, what the continent needed, was something more fundamental: a better way to facilitate international payments and enable money to interact with local economies. “Stablecoins are the first and only technology that actually enables that,” Maurice explains. “There’s a huge opportunity to do something here with international payments, with access to dollars, and other fundamental issues that exist across the continent.” The realisation shifted everything. Instead of building another remittance app competing with a host of others, Yellow Card would build infrastructure – the rails that would make it easier for every company to operate on the continent. “How do we make it easier for all of these remittance companies, rather than build a remittance app ourselves?” Maurice says. Yellow Card launched in Nigeria in 2019. And for a while, everything worked. Maurice found that Nigerians had something most other markets lacked: a genuine openness to new technology. “From the beginning, everybody just really understood crypto,” he says. “People have such an openness and willingness to try new technology and implement new technology that solves their problems. That’s one of the biggest benefits of doing business in Nigeria—the culture of innovation.” Maurice compares it to his experiences in Europe, where innovation moves more slowly, vacation days pile up, and risk-taking is discouraged. In Nigeria, as in the US, people hustle. “There’s no such thing as work and life separation, like it’s all just one,” he says. “Nigeria, man, people hustle. There are certain countries around the world where people just hustle, right? And those countries, from a business perspective, get along much better.” By 2021, Nigeria accounted for over 90% of Yellow Card’s volume and revenue. The company had built meaningful infrastructure in seven other African countries, but Nigeria was the engine. Then, in February 2021, everything changed. Day 500: The ban that separated winners from losers The Central Bank of Nigeria issued a directive prohibiting banks from processing transactions from cryptocurrency companies or users. It wasn’t technically a crypto ban—Nigeria never actually banned cryptocurrency—but it might as well have been. “Look, it was a major hindrance to the industry and to being able to grow in Nigeria,” Maurice says. For most crypto companies operating in Nigeria, the directive was devastating. Companies that had raised seed funding around the same time as Yellow Card started firing staff. Growth stalled. Some shut down entirely. Yellow Card didn’t fire anyone. “We were the only company that came out of that without having to fire anybody,” Maurice says. “We were the only company that came out of that able to raise a Series A.” The difference? Those seven other countries. While competitors had gone all-in on Nigeria, Yellow Card had actually opened entities, secured bank accounts, obtained licencing approvals, and built infrastructure across the continent. When Nigeria went offline, it could shift resources immediately. “We were the only Pan-African crypto player that had actually built meaningful infrastructure outside of Nigeria,” Maurice explains. “When that happened, we were the only company actually able to shift resources to other countries, to other markets, to be able to grow.” The ban lasted about two months before things largely returned to normal. Yellow Card worked with payment service providers to maintain operations, even if it was ‘a little bit uglier from an operational standpoint.’ But the damage to
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3 African startups reshaping mobility, management, and markets
Startups On Our Radar spotlights African startups solving African challenges with innovation. In our previous edition, we featured five game-changing startups pioneering agritech, fintech, HRTech, and cleantech. Expect the next dispatch on January 9, 2026. This week, we explore three African startups in the ecommerce, HRTech, and mobility sectors and why they should be on your watchlist. Let’s dive into it: Vinlogs wants to end vehicle fraud with its blockchain-powered verification platform (Mobility, Kenya) Morris Wairimu founded Vinlogs in 2025 to combat the vehicle fraud crisis in emerging markets, where tampered histories, odometer fraud, and the resale of stolen vehicles from North America result in significant financial losses and contribute to higher accident rates, as unsafe vehicles remain in circulation. Vehicle fraud in the used-car market is a global issue, as data shows that roughly 2.45 million vehicles are suspected of having odometer tampering, with buyers losing an average of $3,300 to $4,000 per vehicle due to misrepresented mileage. For consumers, insurers, and financiers in these regions, the lack of reliable verification tools often makes buying used cars a risky gamble. Vinlogs’ solution is a blockchain-secured vehicle history verification platform that aggregates automotive data from multiple sources, including government registries, inspection bodies, insurance claims, and service centres. The data is then aggregated to create tamper-proof vehicle histories, which users can access through a web dashboard, and businesses can integrate verification directly into their workflows using APIs. Vinlogs collects data from verified sources, including the UK Ministry of Transport, Quality Inspection Services Japan (QISJ), and the National Transport and Safety Authority (NTSA) in Kenya. It then cross-checks records for consistency and stores them on blockchain infrastructure to prevent tampering. On top of this data layer, Vinlogs applies AI-powered analysis to detect fraud patterns, flag mileage discrepancies, and generate risk scores that support decision-making for buyers, dealerships, banks, and insurers. Its business model combines pay-per-report pricing for retail buyers, subscription plans and API access for enterprise clients, and a marketplace layer for vendors. Vinlogs reports over 100 committed users, including car sellers and brokers, ready to onboard before its MVP launch. The startup says it is in active discussions with regulators in Uganda, South Africa, Ghana, Ethiopia, and Tanzania to expand its presence. Why we’re watching: The Kenyan used-car market size is expected to reach $1.50 billion (KES 193.5 billion) by 2030. Vinlogs is positioning itself at this intersection. Unlike competitors such as Autocheck, Carfax, CarChek, and CarVertical, Vinlogs emphasises blockchain storage, AI-driven fraud detection tailored for emerging markets, and multi-country regulatory alignment. Its advantage also lies in its integration with Japanese vehicle exports and African import markets. The startup plans to expand into five key African countries within the next 12 months and aims to reach operational break-even by the end of its first year. Cedisaver wants to unite Ghana’s informal clothing sellers on one platform (E-commerce, Ghana) Founded in 2015 by Moriah Adika, Cedisaver aims to address a fragmented fashion market that Adika noticed, where shopping for affordable clothing is plagued by stress, online fraud, inconsistent quality, and overpriced products, while local artisans and informal clothing retailers struggle to scale beyond scattered social media pages. Cedisaver is a centralised e-commerce platform that aggregates trusted informal clothing sellers and artisans into one digital marketplace. Rather than holding bulk inventory, it operates a hybrid direct-to-consumer model that sources products directly from vendors. When a customer places an order, Cedisaver picks up items from retailers and delivers them through local depots, a system that allows users to bundle purchases from multiple sellers into a single delivery. By avoiding bulk inventory and focusing on logistics, vendor partnerships, and digital marketing, Cedisaver reduces overhead costs and maintains healthier margins. Cedisaver reports an accumulated revenue of GHS64,115 ($6,000) as of April 2025, with over 500 products sold to over 218 customers. Why we’re watching: The size of Ghana’s fashion market is projected to reach $1.30 billion (GHS 13.6 billion) by 2030. Cedisaver is attempting to modernise the region’s fashion e-commerce market by organising the informal sector rather than competing directly against it. By integrating informal sellers into a single platform, Cedisaver differentiates itself from traditional retailers with high overhead costs and from social media sellers with limited reach and trust gaps. The startup plans to adopt a data-driven approach to trend forecasting and near-shoring-inspired production. WorkFlowsHR wants to streamline workforce management for Nigerian SMEs (HRTech, Nigeria) Founded in 2024 by Funsho Oke, WorkFlowsHR was developed to address the fragmented HR systems Nigerian businesses face, which often lead to data inconsistencies, compliance risks, and lost productivity. WorkFlowsHR addresses these pain points with a unified cloud-based platform that handles the entire employee lifecycle. It is an integrated human resources and CRM software built to help employers manage the operational complexity of running a workforce, from payroll and onboarding to time tracking and performance management. The startup began its journey as a recruitment agency, where its team encountered recurring challenges in employee retention, engagement, and payroll as both its own operations and those of its clients grew. WorkFlowsHR automates core HR functions, including payroll management, employee onboarding, attendance, leave management, and compliance with local labour laws. Its onboarding module offers self-service workflows with real-time status tracking, automated employee invitations, and categorisation of employment types. It also includes performance management tools that align individual goals with organisational objectives, an Employer of Record (EOR) service for companies hiring across jurisdictions, and the management of complex tasks such as terminating employees, conducting background checks, and handling workers’ compensation for companies expanding into new markets. The startup targets African startups and growth-stage SMEs, particularly companies with about 10 to 200 employees. The startup operates on a subscription-based revenue model with tiered pricing ranging from ₦500 ($0.35) to ₦4,200 ($2.91) every six months. Additional revenue streams include advertising on social media and newsletters, and partnership revenue sharing. Since its launch in 2024, WorkFlowsHR says it has onboarded over 200 companies, and claims to have delivered 22.2% cost savings for its users, an 18.5%
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Founders, business leaders, and scientists Africa lost in 2025
A fintech executive, a mobile-gaming pioneer, a nuclear scientist, the first African engineer to work at the National Aeronautics and Space Administration (NASA), and a first-generation banker who helped build the rails for modern African finance were among the notable figures Africa’s technology, banking, and science, technology, engineering and mathematics (STEM) ecosystems lost in 2025. This is a partial list, focusing on people whose impact was felt across startups, finance, academia and the broader technology ecosystem. Senamile Masango, South African, 37 Senamile Masango, South African nuclear scientist. Image Source: Photo shared on LinkedIn by Colleen Larsen/American Nuclear Society South Africa’s first Black female nuclear scientist, Masango’s career symbolised what was possible when more women gained access to advanced STEM training. She died on February 9, 2025, after an illness, leaving a legacy that stretched beyond research into representation and role‑modelling. Her work in nuclear physics, including research at the European Council for Nuclear Research (CERN), the world’s largest particle physics laboratory based in Meyrin, a western suburb of Geneva, Switzerland, and leadership roles at South Africa’s nuclear energy corporation. Her visibility as a young Black scientist inspired students across the continent. Adetunji “Teejay” Opayele, Nigerian, 32 Adetunji “Teejay” Opayele. Image Source: Bumpa. Adetunji “Teejay” Opayele, who died in a car crash in Lagos on March 4, 2025, was co-founder of Bumpa, a Nigerian startup helping small businesses digitise sales, inventory, and customer engagement. A self-taught mobile developer and former e-settlement engineer, he built much of Bumpa’s technical stack, helping the e-commerce startup close a $4 million seed round in 2022 and grow to tens of thousands of merchants using its tools to run informal and micro-retail businesses. His colleagues and co-founder Kelvin Umechukwu described him as a builder at heart, always full of ideas. Pascal Gabriel Dozie, Nigerian, 85 Pascal Gabriel Dozie, founder of defunct Diamond Bank and co-founder of African Capital Alliance. Image Source: The ICIR Founder of Diamond Bank, the Nigerian tier-2 bank acquired by Access Bank in 2019, and pioneering chairman of MTN Nigeria, Dozie helped lay two of the core rails that today’s African tech ecosystem runs on: modern retail banking and mass‑market mobile connectivity. As Diamond Bank’s founder, he backed consumer and SME banking decades before “fintech” became a buzzword, and as MTN Nigeria’s first chairman, he helped steer the telecom firm’s entry and expansion in what became one of its most important markets. He died on April 8, 2025; many of today’s fintechs, neobanks, and mobile‑first startups are effectively building on the infrastructure he helped put in place. He was father to Uzoma Dozie, former group managing director of the now-defunct Diamond Bank and CEO of digital bank Sparkle, and Ngozi and Chijioke Dozie, both cofounders of digital lending and microfinance bank Carbon. An influential figure, the Dozie patriarch was mourned by Nigerian President Bola Tinubu after his passing. Abiola Olaniran, Nigerian, 36 Abiola Olaniran speaking on a panel at a Standard Chartered–supported tech event held at Eko Hotels and Suites, Lagos, in June 2016. Image Source: Disrupt Africa Founder of Gamsole, one of the continent’s most downloaded mobile game studios, Olaniran was a pioneer of African mobile gaming, an early backer of the ecosystem, and the first angel investor in Techpoint Africa, the Nigeria-based tech publication. He died on July 16, 2025, aged 36. His titles, such as Gidi Run, Monster Ninja, and a styled version of the popular game Temple Run, collectively surpassed 10 million downloads worldwide, proving that African‑made games could compete on global platforms. He left behind a catalogue of games and a generation of younger developers he quietly mentored. Susan Kamengere Njoki, Kenyan, 48 Susan Kamengere Njoki. Image Source: Discover JKUAT A registered nurse, lactation specialist, and certified infant massage instructor, Njoki founded Toto Touch Kenya to support children and parents with mental health and nurturing care, blending clinical practice with digital community building. Her death on July 16, 2025, shortly after a forced admission to a Nairobi mental‑health facility, and a post‑mortem finding of death from manual strangulation, sparked public outcry and renewed scrutiny of how Kenya’s mental‑health and patient‑rights laws are applied in practice. Leon Kiptum Kidombo, Kenyan, 44 Former Flutterwave East Africa VP Leon Kiptum. Image Source: Flutterwave on X A respected fintech executive and mentor, Kidombo served as Senior Vice President for East Africa at Flutterwave, the Nigerian payments unicorn operating in more than 30 countries, where he played a critical role in expanding the company’s presence across the region. He rebuilt relationships with regulators and forged partnerships with banks and enterprise clients. He died on August 3, 2025, aged 44, after a battle with cancer, just weeks after stepping back from work to focus on his health. Beyond his day job, he served on the board of the Association of Fintechs in Kenya, where he pushed for more collaboration and standards across payment startups. Frank Marangu Ireri, Kenyan, 63 Frank Ireri speaking at a 2017 interview with Trading Bell, a capital market-focused analysis programme by Kenya’s Nairobi Securities Exchange (NSE). Image Source: NSE Kenya/YouTube As managing director of Housing Finance (later HF Group) for over a decade, Ireri was one of the executives who sought to drag East Africa’s oldest mortgage lender into a digital, more competitive era. He died on October 26, 2025, after a long battle with cancer, leaving behind a generation of Kenyan bankers and operators he had mentored. His greatest impact at HF was diversifying the firm’s product offerings beyond traditional home loans and driving early digitisation of its lending services. Before his death, he held governance roles at Centum Real Estate, Habitat for Humanity Kenya, and the HR‑tech firm SeamlessHR, where he served on the startup’s Kenya advisory board. Madiassa Maguiraga, Malian, 82 Madiassa Maguiraga speaking at the Conférence Annuelle sur la Haute Technologie (CAHT) in November 2019, an annual tech conference held at Université Mapon in Kindu, Democratic Republic of Congo. Image Source: Université Mapon Madiassa Maguiraga, who died on November 5, 2025, was a towering figure
Read MoreFive African founders who staged major comebacks in 2025
In 2025, Africa’s technology ecosystem stopped running on untested optimism. After years of speculation, the ecosystem has matured into something leaner and more calculating. The hopeful belief of outsiders no longer governs the market, but by a collective memory of what happens when the hype runs out. After a bruising two-year contraction, venture funding into African startups has climbed back across the $3 billion threshold, a 36% jump from last year’s $2.2 billion, according to data from Africa The Big Deal. However, while the headline figure suggests a return to the boom times of 2022, the market’s internal structure has undergone a fundamental shift. The days of sprinkling capital across a hundred early-stage experiments are over. Now, the money is moving in heavy, deliberate tranches, focusing on fewer bets, with rounds often exceeding $50 million. At the centre of this recalibration is an emerging class of “survivor” founders. They are a distinct minority because numbers show that while 68% of African founders walk away for good after a startup fails. In 2025, the stigma of failure no longer defines this group, nor are they celebrated with the uncritical “fail fast” worship of Silicon Valley’s past. For the modern African investor, a previous collapse is now a stress test. They are demanding a forensic accounting of why a company failed, separating unavoidable macroeconomic shocks, such as the regulatory shifts and funding droughts of 2023, from the self-inflicted wounds of unchecked cash burn and weak governance. They look for operational scars like missed hires, misjudged purchasing power in low-income markets, and flawed assumptions that can only be corrected by an expensive failure. In a landscape where trust is the most expensive currency, founders who returned unused capital to their backers, a practice recently documented in high-profile closures, are finding a much warmer reception than those who left a trail of unpaid creditors. These second-time founders are returning to the arena with a newfound sense of restraint, raising less capital upfront and treating every dollar as something to be earned through proven demand rather than assumed by right. 1. Meshack Alloys, from Sendy to TABB – Kenya Meshack Alloys built Sendy into one of East Africa’s most visible logistics startups, raising over $24 million before the company collapsed in 2023, according to Crunchbase. The promise of asset-light logistics across multiple markets collided with thin margins and operational complexity, producing scale without durability. Alloys’ return with TABB, a trade credit network that allows banks to extend revolving credit to small businesses using transaction data, reflects a rejection of that model rather than an attempt to refine it. The idea grew directly out of Sendy’s failure, where liquidity constraints repeatedly limited customer growth. Credit infrastructure offers higher margins and clearer regulatory pathways than physical logistics, provided relationships with banks and regulators are built early. TABB positions itself as a partner to existing financial institutions rather than a challenger, signalling a more conservative approach. 2. Tesh Mbaabu, from MarketForce and Chpter to Cloud9 – Kenya Tesh Mbaabu has become one of the most closely watched repeat founders of the cycle. Mbaabu’s B2B marketplace RejaReja, under MarketForce, shut down in 2024 after operational costs and FMCG (fast-moving consumer goods) margins eroded sustainability, a diagnosis Mbaabu made publicly. His interim pivot, Chpter, an AI-driven conversational commerce platform, grew rapidly, onboarding about 1,500 merchants in four months, according to company statements. By late 2025, Mbaabu and his co-founder stepped aside to launch Cloud9, a digital bank aimed at younger users. Kenya’s fintech market is projected to reach $14.5 billion (KES 1.9 trillion) by 2028, making the sector attractive but crowded. Cloud9’s appeal to investors lies in its insistence on early usage data and unit economics, a response to lessons learned in earlier ventures. Mbaabu’s repeated reinvention invites debate about focus, yet his willingness to abandon models that fail quickly rather than defend them indefinitely aligns with the market’s current preference for evidence over narrative. 3. Abasi Ene-Obong, from 54gene to Syndicate Bio – Nigeria Abasi Ene-Obong co-founded 54gene and helped raise more than $54 million to build genomic datasets focused on African populations. Obong’s departure in 2023 and the company’s shutdown in September 2023 followed governance disputes that played out publicly. Ene-Obong returned with Syndicate Bio, launched in 2023, but moved into full operational mode in 2025 with the opening of its first sequencing laboratory. The company wants to provide genomic infrastructure for global medicine, positioning Africa as a foundational contributor rather than a peripheral sample source. Early backers include Nubia Capital, Techstars, African Union Development Agency-NEPAD, and StoryHouse Ventures, according to PitchBook. The decision to remain in biotech signals confidence that domain expertise accumulated over the years can outweigh reputational risk when paired with revised governance and operational discipline. Syndicate Bio is capital-intensive and slow by design, qualities that now attract investors seeking infrastructure-level businesses. 4. William McCarren, from Zumi to quieter second acts – Kenya William McCarren scaled Zumi, a B2B e-commerce platform, to $20 million in sales and roughly 5,000 customers before the company shut down in March 2023, a closure attributed less to demand failure than to the inability to secure follow-on capital amid heightened risk aversion toward African e-commerce. McCarren’s return has been deliberately low profile. He now works in South Africa as a co-founder of FARO, a re-commerce startup founded in 2023 but only gaining traction after a $6 million raise in 2024 led by Bloomberg President JP Zammitt. FARO runs physical stores that resell reconditioned fashion inventory, pairing software-led pricing with in-house garment refurbishment. Unlike the purely digital Zumi, FARO is built around tight control of stock and cash flow. In 2025, the model moved into execution, with physical retail openings and scaled reconditioning operations validating unit economics through repeat demand and disciplined inventory turnover. FARO’s model has helped retailers recover value from unsold goods while reducing environmental waste and offering shoppers high-quality products at lower prices. 5. Alexandria Procter, from builder to funder – South Africa In 2018, Alexandria Procter
Read MoreHow Bari Keenam made job rejections a competitive sport to secure global tech roles
Bari Keenam has been a photographer, videographer, magazine publisher, cybersecurity intern, network engineer, graphic designer, and motion designer. At 25, he’s now a product designer at Lyft in Canada. He wishes he’d specialised earlier. But he also knows that if he had, he wouldn’t be here at all. This is the paradox of the serial learner, and how a group of audacious University of Lagos (UNILAG) friends turned job rejections into a competitive sport. Bari Keenam keeps his entire life in two boxes. “I live very light,” he tells me from Canada, where he’s been since joining Lyft earlier this year. “I know I move a lot. I just have one box of clothes and shoes. Everything fits. If I need to move tomorrow for a new job, I know what to carry.” It’s a fitting metaphor for someone who’s spent his early 20s refusing to stay in one place, geographically or professionally. At 25, Keenam has worked across three continents, four industries, and more job titles than most people try in a lifetime. His LinkedIn could give someone whiplash. But there’s a method to the movement. The magazine that started everything Keenam graduated secondary school at 15 in 2015. Too young for university, he spent three years in limbo, taking an internship at a marketing firm and teaching himself everything he could find on Coursera, Domestika, and Udemy. “I called it serial learning,” he says. “I was just taking anything I could learn, digital marketing, front-end design, WordPress development, graphic design. Whatever I could find.” During that time, he and a friend started an online magazine called Gumbars. “Very weird name,” Keenam admits, laughing. But it was serious work. They had a team of around 20 people; writers, photographers, designers, all between 16 and 17 years old. “We were interviewing cool people. We met Odunsi, we met Korty, we met Slawn. A lot of them are way bigger now than they were then. ” When the magazine stopped, Keenam took the skills he’d learned and started freelancing, first WordPress development, then design, charging whatever he thought he could get away with. “I would say a price today and then five times the price tomorrow, and they kept saying yes,” he remembers. “I had nothing to lose. I didn’t have to worry about getting fired by just calling random quotes.” Get The Best African Tech Newsletters In Your Inbox Select your country Nigeria Ghana Kenya South Africa Egypt Morocco Tunisia Algeria Libya Sudan Ethiopia Somalia Djibouti Eritrea Uganda Tanzania Rwanda Burundi Democratic Republic of the Congo Republic of the Congo Central African Republic Chad Cameroon Gabon Equatorial Guinea São Tomé and Príncipe Angola Zambia Zimbabwe Botswana Namibia Lesotho Eswatini Mozambique Madagascar Mauritius Seychelles Comoros Cape Verde Guinea-Bissau Senegal The Gambia Guinea Sierra Leone Liberia Côte d’Ivoire Burkina Faso Mali Niger Benin Togo Other Select your gender Male Female Others TC Daily TC Events TC Scoop Subscribe The UNILAG audacity Everything changed when Keenam got into UNILAG to study Systems Engineering. “UNILAG could be referred to as Nigeria’s Silicon Valley,” he says without hesitation. “And it’s because of audacity. Students at UNILAG were very audacious in what they wanted to try.” He describes friends casually applying to Google and Facebook, companies he thought were ‘out of reach.’ “Then you see them get it and you’re like, ‘Oh, I can get that thing too.’ That led me to a lot of other audacious attempts in my career.” This thinking became a guiding career-building tool. . Keenam and his friends began what he calls ‘glorifying rejections.’ “We didn’t take no as ‘oh my gosh, sad.’ We took ‘no’ as – ‘How many nos can you get before you get a yes?’” he explains. The strategy was simple but brutal; apply to 10 jobs a day. Every single day. As students, Keenam and his friends “applied to about 200 jobs a month,” about ten per day with the goal to “keep applying until you get a yes.” Most applications led nowhere. But that was the point, learning how international companies interview, what they want, how to present yourself. “I was really young. It was good to know that earlier on.” The Toptal breakthrough Those scores of applications eventually paid off. Keenam got into Toptal, a network of top freelance talent that only accepts about 3% of applicants. “When I got in, I was in a very small group of Nigerians that got in,” he says. “I think that was like one of my big break moments. Everyone started noticing, ‘Oh, this guy got into Toptal.’” That visibility led him to a role at Grey Finance (now Grey), a Nigerian fintech where Keenam worked on their rebrand. “For a brand designer, that is like the biggest thing, being involved in a rebrand.” But while working at Grey, something unexpected happened: Snapchat got back to him. Get The Best African Tech Newsletters In Your Inbox Select your country Nigeria Ghana Kenya South Africa Egypt Morocco Tunisia Algeria Libya Sudan Ethiopia Somalia Djibouti Eritrea Uganda Tanzania Rwanda Burundi Democratic Republic of the Congo Republic of the Congo Central African Republic Chad Cameroon Gabon Equatorial Guinea São Tomé and Príncipe Angola Zambia Zimbabwe Botswana Namibia Lesotho Eswatini Mozambique Madagascar Mauritius Seychelles Comoros Cape Verde Guinea-Bissau Senegal The Gambia Guinea Sierra Leone Liberia Côte d’Ivoire Burkina Faso Mali Niger Benin Togo Other Select your gender Male Female Others TC Daily TC Events TC Scoop Subscribe The year-long pause Keenam had applied to Snapchat a year earlier through LinkedIn networking. “I was very heavy on LinkedIn networking. I messaged a lot of people in companies I wanted to work at. This one person at Snapchat replied.” He’d made it through the interview process and got a yes. Then Snapchat paused all hiring. “They were like, ‘We can’t hire anyone unfortunately. But we’ll get back to you when we can hire again.’” A year later, while at Grey, they did. “The second invite was to apply from scratch. They’re like,
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