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Startups On Our Radar spotlights African startups solving African challenges with innovation. In our previous edition, we featured seven game-changing startups pioneering sustainability, artificial intelligence, health, and marketing. Expect the next dispatch on November 14, 2025. This week, we explore seven Nigerian startups in the sales management, sports, event management, and creative economy sectors and why they should be on your watchlist. Let’s dive into it: Laddar wants to be the all-in-one infrastructure for managing sales in Africa (SaaS, Nigeria) Laddar was created in 2022 to address the challenge of managing sales and sales agents in Africa, regardless of the size or industry of the business. The platform has an interface for managers and another for agents. With these interfaces, businesses can manage sales teams, track performance, collect customer data, and process transactions, both online and offline. Businesses can also create and run campaigns, which could be sales-related for physical or digital products or data-related for tasks such as account opening or retail audits. Each campaign can include product inventory, shipping requirements, agent groups, supervisor oversight, incentives that can be paid in cash, airtime, or data, attendance rules, and reporting dashboards. The platform has built-in Know Your Customer (KYC) validation for Bank Verification Number (BVN), National Identification Number (NIN), and selfie verification that is geo-tagged with the agent’s live location. The platform integrates directly with an organisation’s internal systems through APIs (Application Programming Interface). For sales agents, Laddar allows them to sell products in person or remotely through unique shareable links, QR codes or referral networks. Laddar’s embedded finance feature supports cash payments, which are debited from the agent’s wallet to settle the business, removing the risk of fraud. The platform also works offline in low-connectivity environments. Laddar’s revenue comes from a license-based model where companies pay for the number of agent seats they require. Additional revenue streams include recruitment fees for sourcing sales agents and charges for services, including SMS, email messaging, airtime, and data rewards. Why we’re watching: Laddar is positioning itself as a sales infrastructure. Its ability to handle onboarding, verification, payments, inventory, training, and performance analytics in one system, both online and offline, provides solutions to the realities of African field sales, where offline capability and trust-based selling remain critical. The agent wallet debit model for cash collection reduces fraud exposure. Laddar is building the operational backbone for organisations seeking to scale distributed sales teams across Africa. The company says it has registered over 25,000 sales agents who work for nearly 100 businesses using the platform. Sectors represented so far include banking, insurance, entertainment, FMCG, and e-commerce. Laddar plans to scale its agent network to 100,000 across Africa. Get The Best African Tech Newsletters In Your Inbox Select your country Nigeria Ghana Kenya South Africa Egypt Morocco Tunisia Algeria Libya Sudan Ethiopia Somalia Djibouti Eritrea Uganda Tanzania Rwanda Burundi Democratic Republic of the Congo Republic of the Congo Central African Republic Chad Cameroon Gabon Equatorial Guinea São Tomé and Príncipe Angola Zambia Zimbabwe Botswana Namibia Lesotho Eswatini Mozambique Madagascar Mauritius Seychelles Comoros Cape Verde Guinea-Bissau Senegal The Gambia Guinea Sierra Leone Liberia Côte d’Ivoire Burkina Faso Mali Niger Benin Togo Other Select your gender Male Female Others TC Daily TC Events TC Scoop Subscribe Teeketing wants to power event management with its API-first infrastructure (Events, Nigeria) Founded by Madukaife Linus in May 2025, Teeketing is an API-first event management platform that allows event organisers and corporate organisations to plan, manage, host, and analyse insights from an event within a single system. The platform was created to solve a problem that many organisers face, juggling multiple tools for payments, reminders, feedback collection, and post-event certificates. On Teeketing, organisers can list events publicly or privately. They can schedule automated reminders, send event updates, including information like venue or time changes, to registered guests. They can issue certificates of attendance to event attendees, and also collect feedback on the event from attendees and non-attendees for reasons why they didn’t show up after getting a ticket, which can be converted to performance insights that show star ratings. Event pages can feature both flyers and promotional videos to attract attendees. Teeketing has a multifaceted revenue generation model. It charges a commission of up to 10% on paid ticket sales. For events that are free to attend, organisers discuss listing terms directly with the team. Additional revenue avenues include premium consulting services for large corporate or government events, paid advertising to promote events on the platform, and paid issuance of certificates of attendance. The startup also intends to implement a tokenisation system where organisers buy tokens to use the platform’s features. Why we’re watching: Teeketing’s primary differentiator is its “API-first” strategy. Unlike competitors like Tix Africa, this strategy allows organisers to embed ticket registration directly on their own websites, thereby keeping web traffic and audience engagement within their ecosystem rather than redirecting to external platforms. The platform is also setting up a marketplace feature that allows users to find and book verified event vendors, like photographers, caterers, or event decorators. These artisans will be rated based on past performance. The platform is also considering a buy now, pay later option for attendees to take loans for tickets. Teeketing has issued more than 20,000 tickets and claims to have processed over ₦1.4 million ($9,732) in ticket sales. Martha AI says customer support can be African and empathetic (AI, Nigeria) Moore Dagogo Hart, also the founder of Zap, founded Martha AI as a support agent designed to help companies automate their customer support departments. The idea originated from Hart’s own challenges at Zap, where a surge in users overwhelmed the human support team, especially at night. After searching for automation tools in early 2024, Hart found that existing solutions felt neither African nor truly automated. For it to work, businesses integrate Martha AI, which is currently in private testing, into their existing customer touchpoints, like their websites or apps, through APIs or plug-and-play widgets. The system is built on top of GPT-5 but features
Read MoreLike many in Nigeria’s fintech ecosystem, I’ve been following the discussions around the proposed National Fintech Regulatory Commission Bill with great interest. The idea of a unified body overseeing all fintech activity in Nigeria is ambitious and could be transformative. Yet, as with any major policy change, the outcome will depend on careful design and implementation and on how well it builds on the systems that already work today. Nigeria already has strong regulatory institutions in place. The Central Bank of Nigeria (CBN) has played a central role in nurturing fintech growth while overseeing critical areas like payments, open banking, and foreign exchange, while the Securities and Exchange Commission (SEC) has contributed through oversight of crowdfunding, digital assets, and other emerging fintech activities. Given this strong foundation, my view is that the proposed National Fintech Regulatory Commission could be highly beneficial if designed as a single, harmonised authority consolidating existing oversight functions. A unified structure, similar to the UK’s Financial Conduct Authority, could simplify licencing, improve coordination, and enhance transparency. However, if the commission simply adds another layer on top of these existing bodies without clear integration, it risks creating complexity and slowing market entry. In that case, reform efforts might be better focused on empowering the current institutions, clarifying their mandates, and strengthening collaboration, while ensuring fintechs can navigate compliance efficiently. This brings us to why compliance is so central to this discussion. When well-designed, it supports growth while protecting consumers, enhancing transparency, and building confidence among global partners and investors who value predictability and stability in emerging markets. The challenge lies in striking a balance: overly burdensome compliance risks slowing innovation, while adaptive regulation that evolves alongside technology can support growth and maintain Nigeria’s status as a leading fintech hub in Africa. One of the biggest opportunities a unified commission could unlock lies beyond Nigeria’s borders. Interoperability remains a major challenge across Africa, both between banks and between fintech platforms. Only around 16–20% of trade on the continent is intra-African, and cross-border payments remain expensive and slow. By enabling “regulatory passporting,” where a fintech licenced in Nigeria can operate seamlessly across other African markets under mutual recognition agreements, the country could facilitate trade, enhance liquidity, and establish itself as a regional fintech leader. Such a model could create a framework for cross-border collaboration that strengthens both local and regional financial systems. Finally, the success of any new regulatory framework depends on inclusive stakeholder engagement. Fintech founders, payment operators, investors, and other key participants must be involved early in the process through roundtables, workshops, and consultations. These conversations ensure that new regulations reflect operational realities, support both local and foreign investment, and identify potential challenges before legislation is enacted. Collaborative engagement will also foster trust between the government and the industry, ultimately resulting in a framework that strengthens oversight, promotes compliance, protects consumers, and encourages sustainable innovation. The path ahead for Nigeria’s fintech sector is promising, but it requires careful navigation. Done right, a unified regulator can streamline oversight, enhance compliance, and unlock new opportunities for innovation, trade, and investment, ensuring that Nigeria continues to lead the way as Africa’s fintech powerhouse. ________ Dr. Austin is a leader in the field of payment and FinTech services, boasting over a decade of industry experience. Currently serving as the Country Director for Verto in Nigeria, Austin is instrumental in driving strategic growth and ensuring operational excellence for the company.
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Table of contents Daily data plans Weekly data plans Monthly data plans Unlimited data plans Data prices in Nigeria rose in 2025 after the Nigerian Communications Commission (NCC) approved new tariff adjustments. Telecom operators had long pushed for the change, citing rising costs of power, equipment, repairs, and foreign exchange. Since then, many networks have reduced the mobile data volume in their bundles, making it more important than ever to choose plans that last, load fast, and stay stable. This guide breaks down the best daily, weekly, monthly, and unlimited data plans in Nigeria right now. Daily data plans Daily data plans are helpful when your monthly bundle finishes early or when you only need data for a short period. The primary consideration is the amount of data you receive for the amount you pay. Some daily plans may seem affordable at first, but the data usage is often depleted almost immediately. Airtel currently has one of the best daily options with its Binge Plan. The ₦400 Binge package provides 1.5GB of data for 24 hours, making it ideal for those who need to stream or download content quickly. The cost per GB is fair, and Airtel often performs well for video and social media use. “I use the Airtel Binge plan when I need to watch lectures online quickly. It saves me when my monthly data finishes,” says Ada, a nursing student at Unilag. Glo has lower entry prices, but the data is small compared to what heavy users need. For example, the ₦100 daily plan provides 125MB, which is sufficient only for browsing and messaging. It does not support streaming for most people. If you are in a major city, Smile can be stable. You can get 1GB for around ₦450, and the speed is usually steady for work and video calls in areas where Smile coverage is strong. Daily plans work best when you only need to top up quickly. If you use mobile data heavily every day, a weekly or monthly bundle will give you better value. Best daily data plans Weekly data plans Weekly data plans are a good option if you need steady internet for school, work, or social use, but you do not want to commit to a full monthly plan. With a seven-day validity, they usually offer better value than daily bundles. One of the most affordable weekly data plans in Nigeria right now is from 9mobile. The 7GB weekly plan for ₦1,500 offers substantial value if you live in an area with stable 9mobile coverage. It works well for social media and light streaming, although coverage strength varies by location. “In my area, the 9mobile weekly plan is the best price I can get. As long as I stay around home, it works fine,” says Oyin, a tailoring apprentice in Ibadan. If you prefer something more reliable, Airtel’s 7GB weekly plan for ₦2,000 is a better fit. It costs a bit more, but Airtel performs well in many cities. The connection is steady, and the data lasts longer when the network speed is consistent. Chima, a remote support agent in Abuja, puts it simply: “I pay the extra for Airtel because I cannot afford network issues during work calls.” Glo also offers weekly plans, but the data value is lower in most cases. These plans can work well if you live in an area with strong Glo coverage, although they do not offer the same balance of price and performance as 9mobile or Airtel. Weekly plans are helpful when you want to manage your spending while staying connected through schooling, short work cycles, or travel. Best weekly data plans Monthly data plans Monthly data plans typically offer the best value for money. Most people use this bundler for work, streaming, browsing, and calls over apps. The key is balancing price, speed, and the stability of the network in your area. Glo offers some of the cheapest monthly plans. For example, the 30GB plan for ₦5,000 looks attractive if you want a large amount of data at a low price. The challenge is speed. Many users report that downloads and streaming can be slow in areas with high traffic. Glo works best if your location has strong Glo coverage and you use the data for simple browsing or background downloads. “Glo is affordable, but I only enjoy it when I am at home. Once I move across town, the speed changes,” says Fisayo, a pharmacy student in Akure. MTN costs more, but the network is usually more stable. A popular option is the 45GB plan for ₦9,000. It gives consistent speeds for video calls, work, and streaming. If your job depends on internet uptime, MTN tends to be the safer choice. You pay more, but you avoid frustration. “I use MTN for work because I cannot risk call drops during support sessions,” said Kemi, a customer care rep. “ The stability is worth the extra cost.” Structured monthly plans are becoming common. These are plans that spread your data across the month, so you do not finish everything at once. Airtel’s Everyday ON plan does this by giving a fixed amount of mobile data each day. This is useful if you want a predictable routine and want to avoid running out halfway through the month. For heavy users who frequently move around, Smile offers large bundles with consistent speeds in areas where Smile is available. If you rely on mobile data instead of home Wi-Fi, this can be a strong option. When choosing a monthly plan, think about your location first, then your budget. A cheaper plan is only valid if the network is steady where you live and work. Best monthly data plans Unlimited data plans Unlimited mobile data plans matter when you need steady internet without worrying about running out. The key thing to understand is that not all unlimited plans are actually unlimited. Some providers allow heavy usage, but slow your speed after you pass a certain amount.
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