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Odun Odubanjo became obsessed with data during his time as a computer engineering student at Obafemi Awolowo University, Ile-Ife, in southwestern Nigeria. He recalls using J2ME, a technology for developing applications and games on older mobile phones, to build mobile applications for Java-supported phones. Although he was skilled at programming, he was drawn to understanding how data could be used in real-world scenarios. Fresh out of university, he cofounded Twinpine, a mobile advertising startup, in 2011. The company eventually evolved into a cloud-based marketing data platform, pulling him deeper into data-driven decision-making. Still, that passion for working with data didn’t let up. Odubanjo relocated to Toronto, Canada, in 2019 to join Security Compass, a cybersecurity startup, as a Product Innovation lead. But as he gained more experience, he noticed a disconnect in how data was used. During his one-year stint at Security Compass, Odunbanjo said he found teams relying on spreadsheets to manually piece together insights, struggling to turn information into something usable. Later at Shopify, an e-commerce company, where he worked as a Product Lead for three years, he encountered a more complex version of the same problem: companies had access to data but lacked the clarity needed to act on it. “It was clear to me that there needed to be tools that would help you really understand your customers and markets, and then use that data to make the right product and market decisions in your business,” he said. “I immediately recognised that there was an opportunity here.” In May 2022, Odubanjo set out to build Insight7, an AI-powered platform designed to help businesses turn qualitative data—such as interviews and customer conversations—into valuable insights. Insight7 operates in the conversational intelligence and customer experience analytics market, projected to reach $27.4 billion in 2026 and grow to $60.3 billion by 2036, according to Future Market Insights, a market research company. The startup primarily serves United States-based mid-market and enterprise businesses, and has seen growing adoption in European markets, including the United Kingdom and Germany, according to Odubanjo. It is now expanding into Nigeria. Get The Best African Tech Newsletters In Your Inbox Select your country Nigeria Ghana Kenya South Africa Egypt Morocco Tunisia Algeria Libya Sudan Ethiopia Somalia Djibouti Eritrea Uganda Tanzania Rwanda Burundi Democratic Republic of the Congo Republic of the Congo Central African Republic Chad Cameroon Gabon Equatorial Guinea São Tomé and Príncipe Angola Zambia Zimbabwe Botswana Namibia Lesotho Eswatini Mozambique Madagascar Mauritius Seychelles Comoros Cape Verde Guinea-Bissau Senegal The Gambia Guinea Sierra Leone Liberia Côte d’Ivoire Burkina Faso Mali Niger Benin Togo Other Select your gender Male Female Others TC Daily TC Events Next wave Entering Tech Subscribe Day 1: False starts and building anyway Insight7’s earliest version aggregated job postings and mined them for company insights. The thinking was that if a company was hiring for certain roles, the data could reveal what it was building. That kind of intelligence could help sales teams identify prospective clients and better product positioning. However, the model required a large volume of data to be useful, making it difficult to execute, according to Odubanjo. So, he scrapped it. When he tried again, he changed the model. This time, instead of collecting external data, he built a system where companies could bring in their own data, and Insight7 would synthesise it. The pioneer team had four engineers and later grew to seven. Their focus was building the product, testing it with potential users, and refining it based on feedback. “The early days were us just trying to figure out a product that could analyse interviews for product managers or product teams so that they could understand their customers better,” he said. The final product launched publicly in January 2023. Day 500: Understanding wasn’t enough After Insight7’s public launch in January 2023, Odubanjo’s focus shifted from building the product to adoption. “There was a lot of confusion around what we were doing,” he said. “The idea was to prove that conviction.” So, he reached out to founders and product leaders in his network to show them what his product could do. He said he walked them through the problem of understanding customer behaviour from qualitative data, such as interviews and conversations, to explain why it mattered that they use his solution to fix the problem. He posted consistently on LinkedIn to build an audience around the idea and get the product in front of as many people as possible. For a while, it seemed to be working for him. He explained that he was getting in front of decision-makers at large companies—he declined to disclose. They understood the problem and, in some cases, described it as serious. But these conversations kept ending with interest and not commitment. Even when Insight7 started making money, bringing in a few thousand dollars in monthly revenue, according to Odubanjo, it did not change his conviction that the product made sense. But, but it was just not a priority for the people he was speaking to. “There was revenue,” he said. “We could see that there was something here, but we couldn’t get traction. It was clear that the urgency of the pain wasn’t there.” For Odubanjo, Insight7’s day 500 felt like being stuck, but not for much longer. Get The Best African Tech Newsletters In Your Inbox Select your country Nigeria Ghana Kenya South Africa Egypt Morocco Tunisia Algeria Libya Sudan Ethiopia Somalia Djibouti Eritrea Uganda Tanzania Rwanda Burundi Democratic Republic of the Congo Republic of the Congo Central African Republic Chad Cameroon Gabon Equatorial Guinea São Tomé and Príncipe Angola Zambia Zimbabwe Botswana Namibia Lesotho Eswatini Mozambique Madagascar Mauritius Seychelles Comoros Cape Verde Guinea-Bissau Senegal The Gambia Guinea Sierra Leone Liberia Côte d’Ivoire Burkina Faso Mali Niger Benin Togo Other Select your gender Male Female Others TC Daily TC Events Next wave Entering Tech Subscribe Day 1000: Pivots and the pivot hell Insight7’s first pivot came in 2024. After months of trying to convince product teams to act on a problem they acknowledged
Read MoreApotierioluwa Owoade had a problem he could not stop thinking about. He had spent time working at Aforevo, a local streaming and dubbing firm in Lagos, Nigeria, and his experience stayed with him. During his time at the company, from 2022 to 2023, he saw firsthand how cost-prohibitive the dubbing industry could be. Translating a film into another language costs upwards of $500,000 for a full production, according to Owoade. Yet, beyond the cost, something frustrated him even more: the lack of nuance that most translators failed to capture in the local tongue. Voice actors, overstretched and underpaid, flattened the emotional texture of scenes they were recording. The existing software tools were no better. He had seen Yoruba rendered so poorly that the phrase “I am pregnant” came out flatly as “I have a ball,” he explained, his face visibly grimacing over our video call. He wanted to fix it. He called his friend David Mac-Asore, who was a Computer Engineering undergraduate at the time and a software developer. Owoade and Mac-Asore had known each other for years, a friendship anchored partly through shared work at Living Faith Church Worldwide International, one of Nigeria’s largest churches. Since 2022, the two have collaborated on projects to bridge the language divide between the church’s English and French-speaking congregations at its headquarters in Ota, Ogun State, in south-western Nigeria, said Mac-Asore. When Owoade pitched his idea, Mac-Asore was in, but they agreed they needed someone steeped in machine learning. Get The Best African Tech Newsletters In Your Inbox Select your country Nigeria Ghana Kenya South Africa Egypt Morocco Tunisia Algeria Libya Sudan Ethiopia Somalia Djibouti Eritrea Uganda Tanzania Rwanda Burundi Democratic Republic of the Congo Republic of the Congo Central African Republic Chad Cameroon Gabon Equatorial Guinea São Tomé and Príncipe Angola Zambia Zimbabwe Botswana Namibia Lesotho Eswatini Mozambique Madagascar Mauritius Seychelles Comoros Cape Verde Guinea-Bissau Senegal The Gambia Guinea Sierra Leone Liberia Côte d’Ivoire Burkina Faso Mali Niger Benin Togo Other Select your gender Male Female Others TC Daily TC Events Next wave Entering Tech Subscribe Assembling a team Mac-Asore reached out to two of his former schoolmates from Covenant University, a private Christian university in Ota: Maryann Nnaji and Emmanuel Ibiang. Both had graduated in 2024. The four got on a call. At the time, they did not even have a name for what they were building. According to Owoade, they called it the Hagen Project, a name that made me chuckle. The ‘Hagen Project’ eventually evolved into Reedapt in 2025. Nnaji brought the machine learning depth the team needed. Before joining, she had built a sign language-to-speech and text model as part of her undergraduate thesis, working through the full pipeline from data collection to training, deployment, and testing. She had noticed the friction the hard-of-hearing (HOH) community faced in everyday interactions and wanted to use technology to address it. She had to put the work on hold, partly due to a data gap that would later feel very familiar when she began working on Reedapt. According to Nnaji, most research on sign language recognition was built on Western contexts, not Nigerian or African ones. “When I started the project, it was just a way to actually see how technology could be a way of bridging this gap,” Nnaji said. “To prove something to myself that this is applicable.” Ibiang, Reedapt’s product engineer, arrived with a different but equally critical instinct: an obsession with usability. Where the AI engineers on the team reached for accuracy, Ibiang optimised for the user. “Can the average Joe use your product without having to be walked through?” Ibiang asked rhetorically, almost as if he was expecting a response. “Ease of use of the product—that’s what my role optimises for.” For a product as technically complex as Reedapt, that perspective has been the team’s internal check against building something impressive that nobody can use. In a four-man small team where Mac-Asore and Nnaji are the technical engineers, and Ibiang is the product specialist, Owoade was described by his teammates as the person with the ideas. The four of them, all fresh out of school and under 25, decided to build together. From a translation tool to a dubbing platform I first met Owoade and Mac-Asore at the Builders Summit by Founders Connect in May 2025, a networking event for early-stage technology founders held in Lagos, Nigeria. At the time, they told me they wanted to build a translation tool that allowed users to move between different languages over text or audio, without needing to learn a new language. I remember joking that their ambition would eventually put Duolingo out of business. More seriously, I asked them why this needed to exist in a world where we already have DeepL. They didn’t have a clear answer. I sensed they were still finding the edges of it. Since that conversation, the vision has sharpened considerably. Reedapt is now focused on becoming the go-to dubbing and real-time multilingual streaming platform for Nollywood filmmakers, churches, and African content creators who want their work to travel further than the English language will take it. The startup, Owoade said, has signed two enterprise dubbing contracts with a Nollywood gospel producer, with those projects expected to be completed before the end of 2026. Reedapt’s paying customers today are a mix of Nollywood producers and churches. It currently serves over 200 active users. About 94% are individual creators on its consumer tier, while the remaining 6% are enterprise clients who generate the majority of revenue, said Owoade. Reedapt makes money by charging subscription fees. Pricing is structured in dollar-denominated tiers: a free plan offering up to 60 minutes of usage, a creator plan at $11 per month, and higher tiers at $39 and $99. The decision to price in dollars was deliberate, said Owoade. The team had experimented with Naira pricing early and found that it undercut their credibility with both users and potential investors. “Most of our costs are not in
Read MoreFor the first time, Nigerians consumed more than 4 billion gigabytes of data in 90 days, according to the latest data from the Nigerian Communications Commission (NCC). In the first three months of 2026, the country recorded 4.06 million terabytes of data, the highest level since the NCC began tracking the data, and a clear sign of how quickly Nigerians are going online. A terabyte is equal to about 1,000 gigabytes; 406 million terabytes brings the number of data consumed to above 4 billion gigabytes. The new record surpasses the previous high of 3.86 million terabytes recorded in the last quarter of 2025. It also shows steady growth, even though the pace has slowed slightly after the spike typically seen during the festive season at the end of the year. March 2026 played a major role in pushing the numbers higher. It was the busiest month ever, with 1.42 million terabytes of data consumed. This marked a strong recovery from February, when usage dipped. On average, Nigerians used about 45,896 terabytes of data every day in March, overtaking February 2026’s 45,002 TB/day. Behind this surge is a massive expansion of the country’s Internet infrastructure. Moving 4 million terabytes of data requires a network of undersea cables, fibre optic lines across the country, and more than 20,000 telecom towers working at high capacity. Telecom operators have significantly increased investment. MTN Nigeria spent about ₦1 trillion ($726.97 million) on network upgrades last year, while Airtel committed around $500 million and Globacom expanded its infrastructure footprint. The scale of growth has been rapid. In early 2023, Nigeria’s monthly data usage stood at about 517,000 terabytes. By 2026, that figure has more than doubled, highlighting how quickly both demand and capacity have expanded. Another key factor is the shift to faster Internet technologies. As of March 2026, 4G networks account for 53.76% of all connections in Nigeria. Older networks like 2G and 3G simply cannot handle this level of data traffic. Meanwhile, 5G, though still in its early stages at 4.2% penetration, is helping to carry heavy data loads in major cities like Lagos and Abuja, especially for high-definition streaming and cloud-based services. This shift is reflected in rising demand for fixed wireless and fibre services, driven by telecom operators expanding into home Internet. The fixed Internet subscriptions saw a 10.02% jump in March, with MTN Nigeria dominating the market with 80.7% of total subscriptions.
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