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GiG wants to turn one-time eventgoers into lasting communities

Selling event tickets online in Kenya isn’t always smooth. Many organisers still prefer direct sales, fraud is common, and most ticketing platforms don’t offer much beyond processing payments. GiG, an event ticketing platform launched in 2018, was created to address these challenges. “We started GiG after realizing a lot of the ticketing solutions simply ended at providing tickets and left event organisers with a hard time handling the rest of the attendee management process,” David Reed, co-founder and CEO of GiG, told TechCabal. “We built GiG to solve this by helping event organizers build communities instead of starting the journey at the ticket purchase.” With tools for messaging, polls, and audience analytics, the platform allows organisers to build communities around their events. Instead of treating ticket sales as a one-time transaction, organisers engage attendees before, during, and after an event.  “Our focus is mostly on event organisers who wish to build a community of their attendees,” Reed added.  Competing with rivals Kenya already has ticketing platforms like TicketSasa and Eventbrite in the market. So what makes GiG different? “Unlike other ticketing platforms, we focus on using the data collected and volunteered by the attendees to build interest-based profiles for them and link them with similar events and other like-minded individuals, making events a more social experience,” Reed explained.  GiG tracks attendee data to build interest-based profiles, using algorithms to predict future events attendees might be interested in. This allows organisers to send targeted event invitations based on individual preferences and past behaviour.  In addition to concerts, organisers can also list free events, conferences, and corporate gatherings. Event organisers at a past event powered by GiG. ​​Other ticketing platforms, such as Eventbrite, offer ticketing for both entertainment and corporate events, but their focus rarely goes beyond registration and basic promotion. GiG claims it is structured differently since it combines ticket sales with advanced audience engagement tools, fraud prevention measures, and post-event analytics. Attendees can interact through chat forums, photo sharing, and live streams. Each event also comes with its mobile app, allowing organisers to gather feedback, view attendee data, and stay connected after the event ends. The goal is to make the event more than just a one-off experience. “They do have options for further communication with guests such as surveys and texts post-event,” Dayvee Murebu, who used GiG twice to organise a game night with Kenyan tech publication Techweez, told TechCabal.  How GiG makes money Reed admitted to TechCabal that revenue is inconsistent throughout the year. Some months are packed with events, while others are slow. GiG’s packages range from a free basic tier with ticketing—the platform charges 6% on ticket sales—SMS, and check-ins, to paid plans starting at KES 8,700 ($67). Higher tiers add email and social media tools, analytics, custom event apps, badge printing, and on-site support.  An enterprise plan (from KES 27,000 or $208) offers full white labelling and extended technical help. Unlike other ticketing platforms that rely solely on transaction fees, GiG lets organisers use its tools between events for communication and audience management, though this is not available on the free basic tier.  Get the best African tech newsletters in your inbox Country Afghanistan Albania Algeria American Samoa Andorra Angola Anguilla Antarctica Antigua and Barbuda Argentina Armenia Aruba Australia Austria Azerbaijan Bahamas Bahrain Bangladesh Barbados Belarus Belgium Belize Benin Bermuda Bhutan Bolivia Bosnia and Herzegovina Botswana Bouvet Island Brazil British Antarctic Territory British Indian Ocean Territory British Virgin Islands Brunei Bulgaria Burkina Faso Burundi Cambodia Cameroon Canada Canton and Enderbury Islands Cape Verde Cayman Islands Central African Republic Chad Chile China Christmas Island Cocos [Keeling] Islands Colombia Comoros Congo – Brazzaville Congo – Kinshasa Cook Islands Costa Rica Croatia Cuba Cyprus Czech Republic Côte d’Ivoire Denmark Djibouti Dominica Dominican Republic Dronning Maud Land East Germany Ecuador Egypt El Salvador Equatorial Guinea Eritrea Estonia Ethiopia Falkland Islands Faroe Islands Fiji Finland France French Guiana French Polynesia French Southern Territories French Southern and Antarctic Territories Gabon Gambia Georgia Germany Ghana Gibraltar Greece Greenland Grenada Guadeloupe Guam Guatemala Guernsey Guinea Guinea-Bissau Guyana Haiti Heard Island and McDonald Islands Honduras Hong Kong SAR China Hungary Iceland India Indonesia Iran Iraq Ireland Isle of Man Israel Italy Jamaica Japan Jersey Johnston Island Jordan Kazakhstan Kenya Kiribati Kuwait Kyrgyzstan Laos Latvia Lebanon Lesotho Liberia Libya Liechtenstein Lithuania Luxembourg Macau SAR China Macedonia Madagascar Malawi Malaysia Maldives Mali Malta Marshall Islands Martinique Mauritania Mauritius Mayotte Metropolitan France Mexico Micronesia Midway Islands Moldova Monaco Mongolia Montenegro Montserrat Morocco Mozambique Myanmar [Burma] Namibia Nauru Nepal Netherlands Netherlands Antilles Neutral Zone New Caledonia New Zealand Nicaragua Niger Nigeria Niue Norfolk Island North Korea North Vietnam Northern Mariana Islands Norway Oman Pacific Islands Trust Territory Pakistan Palau Palestinian Territories Panama Panama Canal Zone Papua New Guinea Paraguay People’s Democratic Republic of Yemen Peru Philippines Pitcairn Islands Poland Portugal Puerto Rico Qatar Romania Russia Rwanda Réunion Saint Barthélemy Saint Helena Saint Kitts and Nevis Saint Lucia Saint Martin Saint Pierre and Miquelon Saint Vincent and the Grenadines Samoa San Marino Saudi Arabia Senegal Serbia Serbia and Montenegro Seychelles Sierra Leone Singapore Slovakia Slovenia Solomon Islands Somalia South Africa South Georgia and the South Sandwich Islands South Korea Spain Sri Lanka Sudan Suriname Svalbard and Jan Mayen Swaziland Sweden Switzerland Syria São Tomé and Príncipe Taiwan Tajikistan Tanzania Thailand Timor-Leste Togo Tokelau Tonga Trinidad and Tobago Tunisia Turkey Turkmenistan Turks and Caicos Islands Tuvalu U.S. Minor Outlying Islands U.S. Miscellaneous Pacific Islands U.S. Virgin Islands Uganda Ukraine Union of Soviet Socialist Republics United Arab Emirates United Kingdom United States Unknown or Invalid Region Uruguay Uzbekistan Vanuatu Vatican City Venezuela Vietnam Wake Island Wallis and Futuna Western Sahara Yemen Zambia Zimbabwe Åland Islands ?> Gender Male Female Others TC Daily Events <!– Next Wave –> <!– Entering Tech –> Subscribe The technology behind the platform The platform gives organisers full access to ticketing and attendee data, with tools to segment users based on past attendance and stated interests.  According to Reed, a background algorithm checks for unusual purchase

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