Ope from Cowrywise has some things to share! 07 || September || 2024 View in Browser Brought to you by Issue #72 From coding to community management Share this newsletter Greetings ET people Been a minute. While we’ll hate to rat anyone out, it looks like you missed your dose of #EnteringTech goodness last week because someone didn’t submit their draft in time. Please forgive us. Enough fourth-wall breaking, let’s get into it. Our Entering Tech guest today, Maryann Onuoha is having an illustrious career. Growth marketing, events, content and SEO, community management, coding—she’s done it all. But only one of those things eventually captured her heart. When we interviewed her, she had us fan-boying the moment she said she was once behind the popular brand mascot, Ope from Cowrywise. Also, if you’ve ever benefited from Cowrywise’s internship programme, or will benefit in the future, Maryanne may have paved the way. Now, you too can establish a thriving tech foundation for yourself because of the work she did. Emmanuel Nwosu Maryann’s origin story In the superhero context, we call it an origin story. In a Vin Diesel or Jason Statham action movie, they call it the main character arc. In climate science, it’s called the tipping point. Maryann’s life, as she knew it, changed significantly early on after losing her dad to cancer. L-R: Third from left, Maryanne’s father. Sixth from left, Maryann. Image source: Maryann Onuoha This incident, happening during an early stage of her life, made her become financially responsible for herself. While at Imo State University (IMSU) where she studied International Relations, Maryann often didn’t find the courage to call home for money. And university expenses were no joke. She had heard about tech. She had friends. She had tech bros around her. She saw and liked the things they could do with a keyboard, and she wanted to try that too. But she didn’t know where to start. Her friend, Bakare Emmanuel, who was speaking at Devfest Lagos in 2018, invited her to the event. Devfest is a tech gathering for everyone curious about tech. It was right there, in Lagos, where Maryann had her lightbulb moment. Maryann’s plan was to write code and become a software developer. She even learnt how to code three programming languages, including Flutter. But she soon realised that she wasn’t cut out for the coding life. To put it in her words, “I did not enjoy coding at all.” *Newsletter continues after break The Google dream and chasing growth After that trial and error with coding, Maryann discovered her love for writing. She did this for a while, unsure of where it would lead her until she joined Cowrywise as an intern after the pandemic. Content writer, Cowrywise Aug 2021 – Oct 2021 Bitnob Aug 2021 – Dec 2021 Content Marketing Manager, Mara Apr 2022 – Jun 2023 Foundation Board Member, GNOME Foundation Mar 2020 – Present Marketing Associate, Big Cabal Media Jul 2023 – Present Cowrywise wanted to give career starters a shot at working on real projects in a company setting. The only caveat to the internship programme was that its failure would mark the end. It was up to Maryann and her fellow interns to save Cowrywise internships. Maryann as an intern in Cowrywise. Image source: Maryann Onuoha As a Cowrywise intern, Maryann’s cool job was to own the pen of Ope from Cowrywise. She was to continue the good work other voices behind the online persona had built. She wrote emails and blog articles about financial literacy for young adults that helped drive growth for the company. It was an intense schedule. She wrote four articles a day, along with the weekly emails. She said that this routine formed a crucial part of her career growth. She went on to work at Bitnob and Mara before joining Big Cabal Media as a Growth Associate where she plays a big role in driving the events you love so much. But her big break, she says—or at least one where she couldn’t believe her luck—came when she was invited to join the Google Developer Group (GDG) Lagos co-organisers. Maryann at Devfest in 2023 She’d been volunteering at GDG Lagos for over four years, and her dedication shone through the work she did. In 2023, she led the GDG Lagos community growth team that sold over 2,000 tickets to the tech event—double the target. She also grew the X account for GDG Lagos from 5k to 24k followers. *Newsletter continues after ad break Get student discounts for Moonshot 2024! Are you a student looking to fulfill your dream career in tech? Moonshot is giving out tickets to students at ₦5,000 only. As a student, you will get access to all Entering Tech sessions, all workshop sessions, and brand merch. Here is your chance to save a seat at Moonshot 2024. To get tickets, click here. The kids are alright It has taken a complete rewiring and 5 years for Maryann to figure out her tech career and life in general. Today, she contributes to growth efforts at GDG Lagos and TechCabal’s Moonshot. She was part of the programme team that sold over 2,000 tickets last year for Moonshot by TechCabal, Africa’s most audacious tech festival. She’s been co-leading the push for a bigger Moonshot edition this year that will feature important tech conversations with over 4,000 guests in attendance, 85 speakers, and presentations from innovative companies building for Africa. Maryann’s expertise lies in building and growing communities. On the side, she also leads the Women Techmakers Lagos ambassadors, another community initiative by Google. She hopes to build her own community someday. Maryann at Women Techmakers Lagos. Image source: Maryann Onuoha When it comes to entering tech, Maryann says there are no hacks. One thing that helped Maryann grow was speaking with people levels above her. GDG Lagos, where Maryann has volunteered for more than 5 years, was a community that helped shape her journey. She says, “I’ve gotten to a
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